The Step-by-Step Guide to Blogging in 2021

Here is a step-by-step guide of blogging that will inspire you to kick off an influential blog that sets a strong brand personality and collects the community around it.

What is Blogging?

Blogging is an instrument used in content marketing. It covers extensive topics and personal reflections related to a company niche. When it comes to blogging, the know-how is not to advertise the brand but tell its stories. Blogging supports companies to become visible and push readers to buy the product.
The average word count of the blog is 1000-2500. Yet, it can vary according to industry, blog format, blog type, etc.

Why Do I Need Blogging?

In content we trust! Every company can enjoy entrepreneurial blogging. It is a time-tested method to sharpen the public image and diversify the range of customers. Benefits include:

A Corporate Blog is Free Advertising

Effective blogging content strategy can economize your costs and increase your brand awareness. You know The medium throughs of traditional marketing are expensive.

A Blog Has a Positive Effect on Ranking in Search Engines

It's no wonder that everyone uses search engines to find the solutions and fill the void of curiosity. You can meet the searchers' needs by composing the blogs. The more relevant content you have, the better ranking you get.
Also, customers will get the information without skimming infinite, irrelevant pages. You will save their quality time and make the lives of users easier.

New Content Brings Life to the Website

Your website is a digital breathing entity until you stop updating your content and kill it. The more you publish new content. more frequently the search engine will check your site.
Also, you should take care of your current and keep current and future customers updated. Into the bargain, imagine that you liked the company, but the recent content updates stood a year ago. It feels odd, right?

The Content Can Pick Up on the Target Group's Questions and Needs

That's how you win the hearts of customers. You produce a blog that meets their interest and offer them a valuable piece of content.

Users will Find Further Links (Internal and External) 

You can play the role of guide and redirect your readers to preferable links. It will save their energy on extra-searching.

It Can Push Referral Marketing

It is a human thing, triggered by positive experiences. If you please your customers by producing valuable materials, they will talk about it. That means that you can turn users to brand advocates. They will assist you in gaining new visitors and crystalize your image.

What are Types of Blog Posts?

Different blogging types create diversity on your blog pages.


Blog Interviews are a great choice to grow your authority and broaden your content. Interviews improve the human touchpoint, as it uses expert words and expressions. Also, you can turn your blog into a space where readers can meet inspirational people.
Also, if you want to update your content and don't have enough time to invest in it, interviews are a great solution.


Infographics are the visual representation of data and information. They are easy to navigate, informative, and elegant. Infographics can clarify wordy and lengthy articles by offering imagery with minimal texts. Creating infographics is not easy, as producing one requires a lot of effort, but brings significant value.

Case Studies

Case studies are a good choice for lead conversion. It illustrates real-life examples and relevant experiences. What will persuade readers when speaking about some issue more than case studies? It is an excellent way to show your expertise and create engagement around the subject.


Let's be fair, we all love checklists because it furnishes the sense of discipline. And the moment when mark lists as done is fascinating. Checklists provide the step-by-step actions needed to achieve specific goals.


Whitepaper requires more expertise than other formats. Here the issues break down in detail, offering the informative load and ways to solve the problem. We can call whitepaper the advanced solution guides. It provides superior expertise supported by research.
On top of that, accessing the whitepaper requires email indications. Companies exchange notable information for collecting leads.

Guest Posts

When you write for someone else's blog, you are a guest writer, and the outcome is a guest post. You get quoted on external platforms, occupying the search query results. Besides, you are developing relations with your industry colleagues. It’s a great way to expand your network and flow traffic to your website.

Guide Blogs

Sometimes, everybody needs a little push to find the right direction. We all have been there. And what do today's people do when dealing with the problem? Yes, they google. You can give them a big hand when they need it the most by offering guide blogs.
You can outline the step-by-step processes leading customers to find a proper solution.

Personal Stories

Humans love sharing personal stories. Often, it is the source of overcoming fundamental problems and cooling off the mind. Stories light our imagination. That's why we like to share our stories and listen to them.
From a business perspective, the more you connect with somebody, the more they will trust you. Because sometimes it feels good to wear glasses of other people and feel what it's like being them.
For example, if you want to write about the services, forget about harsh advertising. Tell stories about the difficulties you have faced without this service. Mention how you tackled the challenge.

How Often Should You Post?

A new post every few months or static information isn’t enough to create a successful corporate blog. Regular, fresh content is the secret. Set your rhythm, for example, one or two new articles each week. It makes sense to think about the topics in advance to keep the process running. You can keep track of this in an editorial calendar.
The editorial plan should include the category, target group, and a short description. It would help if you also considered who should write the article and, of course, the publish date.
With an editorial action plan, you can gather all the essential information at a glance. You can plan significant dates and avoid getting yourself in a spin.

Why Do I Need Translation and Localization of the Blog?

People Prefer to Navigate in Their Native Language

Even though English is the international language, it does not mean that everyone can navigate through content. On top of that, people like to dive into materials in their native languages. It helps them feel right at home.

The Business is Digital

Geographical barriers are not a problem in today's digital world. You can do business everywhere, even across the continents. It gives you the unique opportunity to expand your business, promote it globally.

Better User Experience

You can win the hearts of your international customers!
Translated and localized pages are the cup of tea of Greatcontent. Here you can find fluent translators, post-editors, and AI-generated services. Together it guarantees the greatness of your content.
Post-editors are fluent in the language of the original text. Also, they compare it with the machine-made translation in their native language.
Find out more here

How to Get Started with Blog Content?

Write Down Your Goals

It is an essential part of your pursuit. You should ask yourself why you are making it. Without it, you are doing simultaneous non-resulting activities.

You increase the likelihood of achieving your goals if they are verifiable:
S = Specific (specific, that is, your goal should not be "more success," but for example, "more revenue")
M = Measurable (measurable: Choose clear and quantifiable key performance indicators)
A = Accepted (objectives must have a recognizable meaning to be accepted by all parties)
R = Realistic (realistic, workable; the goal must be achievable)
T = Timebound; ( Specify a time when you reach the goal)

Pick a Domain Name

  • Look at the available blogging platforms
  • Choose the blog management software you will use
  • Choose the name of your space where people will find you

Set Up Your Domain and Hosting

The next thing your blog needs is a theme. This will be the visual appearance of your blog. Your structure and content will be based on this theme. WordPress is the most popular blogging platform, and there are thousands of themes to choose from. Once you have chosen a theme, it is up to you how you want your blog to look. There are many ways to present your content, and they all have their pros and cons. 
Once you have your theme, go ahead and set up your hosting. Hosting is the backend infrastructure that will allow you to get the blogger software installed on your site. This is also when you can install plugins and widgets. Once you have your hosting in place, it's time to get your blog up and running.

Blog Theme Customization

Do you want to take care of your customers? Offer them a satisfying user experience, an easy navigation system, and visuals.

Create Audience Personas

The audience persona is the universal record of your ideal customer on:

  • Demographics- Gender, age, ethnicity, income, etc
  • Goals and Values- What are the goals and standards or judgment they stand on?
  • Behaviors- How do they act in specific situations?
  • Challenges-What are the challenges they want to tackle to simplify their daily lives?
  • Source of Information - What channels do they use to receive information? (Social media, digital media, tv, magazines, personal experiences)

Find Topics Your Personas Care About

Before you start, it's essential to understand who your personas are and what they care about. It would be best if you matched their interest with your content. Work hard to understand the challenges and pinpoints of your personas! It will bring you many insights.

Keyword Research

SEO research is an integral part of content creation. It gives us ideas about what's trending on Google and keywords people use in the search query.
Keyword: It's a search term that you want your page to rank. Let's say people are searching for a specific keyword (travel content) or phrase. They should find you on the Search Engine Result Page.
Now the question arises on how you can find the keywords worth going after? Do the keyword research.

Google Search Console

Ahref'sKeyword Explorer

Keyword research leads to a list of long-tail keywords and short-tail keywords.

Optimize Your Blog Content for SEO

Keyword Optimization

Have you ever wondered how search engines determine the top-ranking pages? Search engines hunt common words and phrases of a user’s search. Hence, if you select related keywords in your content, you will rise to the top search results.
Keyword optimization researches, analysis, and selects the keywords. Keywords explain to search engines what your content is about and who might be curious. So it’s vital to be spot on.
It's not a one-time thing but an ongoing process. The more content arrives, the greater competition is. Also, the terms people use could change, and you have to keep up with the time. Always try to reveal fresh keyword opportunities.
It would help if you nailed the keyword optimization to:

  • Understand the user behavior
  • Attract the relevant traffic
  • Increase ranking
  • Improve click-throughs

SEO Meta Tags

Meta tags describe a page's content. It is not visible on the page but in the source code of the page. Meta tags show search engines what the content piece is about.

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Getting Ready to Kick off

Before we start to put the last pieces together, it's important to create a blogging schedule and set KPIs. Every content manager should know what or when they will post and how the team will track success.

Where Do I Get Blog Content From?

External Resources

Using external resources, such as agencies and freelancers, will save you time. If you hire a great agency, you will connect with a team of experts covering immeasurable ground for you. Not only that, you keep both costs and quality under control at all times.
Are you looking for Agencies? Greatcontent will be there for you!
We are copywriting gurus. We make text creation easy for you. Greatcontent also creates industry-specific texts in over 30 languages within a short time.


You can also create content by attracting guest bloggers. They will help turn your blog into a thought-provoking space. It can also raise the domain authority.

Internal Resources

You can also produce the content internally. If you have a specific team who will commit to content can go for it.
Last but not least, content strategy is not only a marketing initiative. So, You must create the content strategy and integrate it within the organization. You can nominate the person responsible for content curation: managing, scheduling, and implementing. That will help you to keep things under control.

What are You Waiting For? Start Blogging!

Create Your First Blog Post

You have set up everything, now it's time to write your first blog post.

Commit to a Consistent Blogging Schedule

With an editorial action plan, you can gather all the essential information at a glance. You can plan significant dates and avoid getting yourself in a spin. It also includes the category, the target group, and a short description. It would help if you also considered who should write the article and, of course, the publishing date.

How to Track Content Success

KPIs imply a set of metrics that help companies evaluate progress to strategic objectives. KPIs are more than just numbers. It enables you to feel the pulse of the team's performances.


Check how many visits you have in a given period and compare it to previous results.

Traffic Source

Where does the traffic come from? It will draw the picture of efficient as well as under-performing channels.


It can state whether the topic you went through was compelling.

Bounce Rate

The percentage of visitors who leave the website after viewing only one page.

Average Time on Posts

It is a great way to measure engagement and relevance.

Mobile Performance

The majority crawls through search engines on mobile devices. They don't want to waste a second of it waiting for the page response.

Popular Pages by Views

What pages are the traffic drivers? Knowing it can help you analyze what works best for your target audience.

Lead Source

How do you generate leads? In this case, what's more, effective social media or email?

FAQ Before Starting a Blog

Why are you starting a blog?

Content creation for travel brands is not just a matter of writing about the best places to visit. It all comes down to how you can create content that travel brands can benefit from. The purpose of content is to help your readers make a decision. You can do this in the form of an article or as a video.

Is blogging worth it and still relevant in 2021?

Yes, Blogs still rock in 2021. Monthly, approximately 409 million internet users read about 20 billion blogs.

Does it cost money to start a blog?

Blogging is budget-friendly, it won't cost much. The main expense is the hosting plan. If you don't want to pay for it then you can address the free platforms.

How do you start a blog for free?

Platforms to start free blogging:





What should I blog about?

First of all, you should select the right niche. Only this way can you follow your passion, attract readers, and enjoy every moment of blogging.

How do I find a profitable niche for my blog?

1) You know your passion better than anyone else. Select it!

2) Analyze competition

3) Check the monetization potential

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