Ideal strategies for SEO content and the creation of SEO texts

Personalised and cost-effective search engine optimisation measures

What role do SEO texts play in content marketing?

Do you want to top the Google ranks? Then you need to take the necessary steps to optimise your website. Despite the mystery surrounding the Google algorithm, this is an easy task for SEO experts. SEO content increases the organic visibility of your website without having to run expensive ads. And users will find exactly what they are looking for via search engines.

What makes a good SEO text?

Meaningful SEO texts are easy to find and a pleasure to read. That is why the quality and density of information play an important role. Google pays close attention to how many users click on your link in the search results. This is reflected in the click-through rate (CTR) and is rewarded by the search engines with a higher ranking. The same applies to the average time readers stay with you and whether, in the best case, they follow your CTA (call-to-action).

How do you create high-quality SEO texts?

Writing SEO texts is an art in itself, because you have to appeal both readers and search engines. With these tips you can easily achieve that goal.

What is the optimum length for an SEO text?

There is no perfect length for SEO text - it can range from 200 to 2000 words. It always depends on the purpose of the text and the question you want to answer. It is also worth considering whether a topic really needs to be explained in such great detail. It is important to deliver your message in a clear and concise way, so you don’t lose the interest of the reader. But with a holistic approach, it can get significantly longer. After all, we’re talking about search engine optimisation here. If we were to add the historical outline, it can easily start to resemble a doctoral thesis. But here, in just under 1500 words, we think we can give you a good overview.

Which keywords should you use in an SEO text?

Use tools such as Google Keyword Planner or Ubersuggest for keyword research. Remember to always use the main keyword - in our case "SEO text" - correctly. In addition, each article should be cohesive, and easy to read, not just crammed with search terms. But always make sure you’re not neglecting secondary keywords - here, for example, "SEO content": They are important in communicate the correct context of your website to search engines.

Is there a correct keyword density?

When creating content, the ideal number of keywords comes naturally, because as you write, you’ll automatically use the correct professional terms. Search engines also evaluate these and compare them with other articles on similar topics. With the help of a WDF*IDF analysis you can determine the "value" of your content and optimise it if necessary. On the other hand, keyword stuffing, as mentioned above - the accumulation of keywords - is punished by Google.  However, since external linguists write SEO texts in most cases, the keyword density should be specified. For this text here, it is 0.6-4%, so the search terms can be used relatively loosely by the authors.

What are SERP snippets?

In the field of SEO content, a concise summary of a website is called a snippet.  Snippets are generated depending on the search term and appear as part of a search results list (SERP). Snippets enriched by structured data are called "rich snippets" or "featured snippets". Google often uses the meta-description and meta-title of the landing page to create snippets.

What is a Featured Snippet?

"Featured snippets" are selected search results that appear at the top of the Google search, below the ads. Google’s aim is to answer the user's question right away with the featured snippet. The answer boxes appear below the ads but before the organic search results. This is also called "position zero". Users can’t overlook these boxes, which is why featured snippets play such an important role in SEO content.

How do you reach Position Zero?

You’ll soon find yourself in the answer box by using these tips on SEO content:

Keyword tools

When it comes to SEO content, it is important that search queries are not questions that can be answered with a single word or phrase.

Check existing answer boxes

Take advantage of your competitors' snippets to help improve your own solutions.


Include keywords and questions in your headings. If Google finds a relevant question in a headline on your website, it increases your chances of taking Position Zero.

Text sections

Text sections should be worded as clearly as possible and contain no more than 54-58 words. Again, this increases the likelihood of making it into the answer box.

Use information sparingly

Limit yourself to four or five bullet points in a list, to avoid losing your traffic to Google. Attract users to your website by holding a little back, don’t give them everything at once.

Should SEO texts be translated?

If you want to expand your reach, it's worth translating content into other languages. This is a key point of SEO content. In this context, a Human AI team delivers excellent results. Selected software creates the framework of the content, post editors then check the accuracy and word choice. It is also important to understand the target market for optimal SEO content. What exactly do potential customers want? Which keywords do you need to consider?

Why are localisations so important?

Localisation starts with the product idea. First of all, it is a good idea to clarify how a particular product can be placed in new markets. This is followed by on-site content marketing, taking into account local cultural characteristics. Because translation on its own is not enough: If you were to say to a German, they’ve slid in on a shrimp sandwich they’d have no idea what you meant. In Sweden, on the other hand, they’d know you meant somebody hasn’t worked very hard to get where they are.

What role does formatting play within an SEO text?

Font sizes and colours also play a very important role when it comes to SEO content. Bold headings aren’t enough. Be sure to format headlines correctly. Google treats the content of headings as important information. That's why a correctly formatted text is not only important for your readers, but also a key point of your SEO strategy.

Which other design elements are important for SEO content?

Nobody likes meaningless filler. In addition to structural elements such as headings, lists, and bullet points, you should use images and multimedia elements to loosen up your SEO texts. Multimedia content adds another layer of audio-visual character for your users. All search engines agree: Texts with multimedia elements are rewarded.

Why are the subheadings here almost all questions?

A landing page is primarily used to answer questions. So it makes sense to phrase the headings as questions. Search engines like Google support this strategy.

Content as a means of search engine optimisation

SEO Content is a fusion of search engine optimisation (SEO) and content marketing. Both are sub-areas of online marketing and only work if they are used together.

What is the difference between on-page and off-page optimisation?

On-page optimisation deals with SEO strategies that are found in a web document. It is primarily about the technical and content optimisation of a page. In off-page optimisation, on the other hand, SEO content takes place outside of your website. It's all about the domain authority of your website. The more high-quality external links (backlinks) there are to your website, the higher its authority.

Is it possible to optimise images?

File size, file name and alt tags describe an image and play an important role for SEO. These elements should be meaningful and unique. When you localise your site, you must carefully transfer these elements into other languages.

What is technical SEO?

Technical SEO focuses on the technical optimisation possibilities of a website.

  • URL optimisation: Use SEF URLs that ensure a flat page hierarchy.
  • Avoidance of duplicate content: greatcontent checks every SEO text for copied content.
  • Use canonical tags to flag duplicate content. With a 301 redirect, you specify that the content has moved forever.
  • Resolve server problems: Optimise the loading speed and change http headers.
  • Optimise source code: Reduce unnecessary code snippets, delete tracking codes that are no longer required and compress content.
  • Presentation: Mobile optimization improves the appearance of your website for mobile devices.
  • Link structure: Eliminate broken links as these negatively affect the user experience and usability of your website.
  • Crawling: The information that crawlers gather through your website is very important. The right SEO content ensures that crawlers read the necessary information.
  • Metadata is essential to optimise rich snippets. For localisation, you need to translate the metadata.
  • Security: Switch your website to https.

What SEO tools can you rely on?

Web analysis tools such as sistrix, ryte, semrush, SEOlyze, Google Analytics or the Google Search Console help you to analyse visitor data. Using these tools makes it easier to monitor your own rankings and determine optimisation measures.

At greatcontent we are dedicated to writing SEO texts for search engines and readers. Our copywriters, proof readers and post editors manage to pack your message attractively and help get your SEO content off the ground. We provide all the necessary information for the search engines while guaranteeing a fun read. All this in over 30 languages. Content creation and localisation made easy.

Improve your SEO even more!

We would be happy to advise you and work with you to create an SEO strategy that meets your wishes and needs.

Start now