E-commerce SEO Tips: SEO Strategy for E-commerce

Blog E-commerce SEO Tips: SEO Strategy for E-commerce
4th October, 2021

What is SEO for an eCommerce Website?

Consumers hit google searches when they need a product or service. They are looking for product pages and content options to make competent decisions.
That is why SEO is the beloved method of marketers. It provides you with optimized tricks to reach your audience without paying for ads. Once you hit the ground running and get noticed, you can show anything from products to copies.
Sounds attractive, but SEO requires an upfront investment and commitment. You have to put all the effort into SEO to burst into the global stages.

Why is SEO Important in E-Commerce Businesses?

Expand Your Audience

E-commerce is growing at the speed of light, and it's crucial t to take advantage of the potential with the help of SEO

  • Online shopping is started by 44% with a Google search
  • Search engines account for 37.5% of all traffic to eCommerce sites
  • Organic traffic accounts for 23.6% of eCommerce orders

Raise Brand Awareness

Expanding Your audience reach will raise brand awareness. All you got to do is meet the traffic with high-quality products and content. They will get back to your brand and distinguish it from the competition. 

Reduce Costs

SEO is more cost-effective than using standard marketing tactics like radio and TV ads. SEO can attract relevant traffic by ranking in Google for related keywords.

Improved User Experience

Search engines help people find what they need. And customers engage with your brand through content, and it results in a positive user experience.

SEO Efforts are Great Long-Lasting Investment in Marketing

With paid ads, the minute you put the brakes on the payment, traffic stops. SEO has a different nature and keeps working 24/7. 
SEO is a long-term strategy with continuous effort and a stable work ethic.

SEO efforts age like a fine wine

  • SEO reaches more qualified leads over a time
  • SEO gives you more value over time
  • SEO builds a reputation

Expand Your Content Marketing Strategy

Content marketing is about highlighting your unique selling points with different strategies. It's the way of making people aspire for more and providing them with content to keep coming back for more. 
But the trick is making your product page visible to a valuable audience. You can diversify your customer attraction strategy and add a sauce of SEO to it. 

E-Commerce SEO Is Not Optional

If your website loses its place in the SERP, you squander qualified leads and curious customers. Every time you postpone SEO, your competitors will be bursting through. But you know, Better late than never.

E-Commerce Website Optimization

Start with a Competitor Analysis

Competitor analysis is necessary to understand that SEO competitors are businesses ranking for similar keywords. SEO competitor analysis delivers valuable insights to rank your website and product pages higher. 

Conduct SEO competitor analysis to

  • Identify who you are up with
  • Understand what's working for competitors
  • Recognize what's not working for ranking companies

Keyword Research

Keyword research is the process of exploring niche-related phrases. On top of that, you will derive SEO strategical points. As you are aware of your services and target audience, you are ready to research.
What matters in business is data. Sometimes we may believe that people are searching for particular keywords. But the reality could show us opposite results. So, you have to research keywords.
After keyword identifications, you can use the data to drive traffic to your website. 

Keyword Intent

Search intent is the reason behind a searcher's query. It determines the goal of the user when crawling through in search engine.

Informational Intent

People search for educational purposes. They want to receive information about specific issues but are not ready to purchase something. Queries are looking for general facts, direction, explanations, etc.
Informational searches consist of questions: How to, Where, When
For example:

  • How to purchase from Amazon
  • Where is Adidas Store
  • Samsung Smartphone Reviews

Comparison Intent

E-commerce shoppers often use this type of intent to compare products and help them guide them into the decision process.
For instance:

  • iPhone 12 vs. Samsung Galaxy S21
  •  Wrangler Jeans vs. Diesel Jeans

Transactional Intent

Queries have a strong desire to make purchases.
For example:

  • Buy used Mac
  • The best tools for keyword research under 15$
  • Buy Adidas shoes size 11

Navigational Intent

Navigational intent is when someone searches your company name.

SEO Tips to Determine Keyword Intent?

You can determine keyword intents with the help of SERP analysis. After you define keyword modifiers, type into the search bar and wait for the results. 
It's attainable to determine keyword intent with the SERP results. After identifying keywords modifiers, visit the search engine and these type phrases. So, we try to understand the reason behind a searcher's query by observing top pages. 
Let's consider googling Fridge. We will see that all trending pages are e-commerce. So, the searcher intends to buy or shop around for different fridges.  

How to Analyze Search Intent?

Go to google, type anything you want, and look at these components:


  • Blog Articles
  • Videos
  • Infographic
  • White Paper

Content Format

  • How-to's
  • Tutorials
  • List Posts

Content Angle

What are the benefits of your content?

  • Save Time
  • Save Money
  • Easy Read

Tools for Keyword Research

Google Search Console (Free)

Google Keyword Planner (Free)

Ubersuggests (Free)

SEMRush (Paid)

Ahref's (Paid)

Moz (Paid)

SEO Tips for eCommerce Website

Optimize Product Descriptions

Product Description gives you an arena to demonstrate your worth. This section could act as a catalyst for customer engagement and click-through rate. 
There are some aspects that you have to take into consideration

  • Differentiate Features and Benefits

Features are product attributes, how it looks like and works. But the question is, Why should the buyer have to pay attention?
Let's say the washing machine you are selling has See-through lid+ LED display. 90% of Customers could not make a head or tail out of it. 
Therefore you should try to outline benefits and say:

The see-through lid allows you to see the water condition and clothes when the machine is operating. LED display will simplify cycle connections and present accurate cycle times.

  • Target Keywords

You should also use appropriate keywords strategically in your product descriptions. Dig before you find the proper phrases. Use our recommended tools and research the following factors.

  • Search Volume- How many people search for this keyword?
  • Traffic Potential- Represents the total search traffic you could receive if taking top ranks
  • Related Terms- Alternate versions of words and phrases you could use on your product page.
  • Measure Keyword Difficulty

As search volume increases for a keyword, it becomes more competitive to rank well. To combat this issue, you should find and use keywords with lower search volume. These keywords are often less competitive but with less traffic potential. You can use them to your advantage for better rankings and more clicks. 

  • Add Call to Action (CTA)

A call to action (CTA) is any message designed to provoke an instant response or encourage a sale. 

  • Testimonials 

Let others speak about you. Testimonials are a great way to show social proof, allowing actual customers to share their opinions. Positive testimonials will increase your credibility and persuade customers to take a further step.

Where to Place Keywords?

  • URL
  • Product Name
  • Title
  • H1
  • Copy
  • Alt Tag of Image

Tips on SEO Optimizing Product Category Pages

Optimize Product Name

The product name is also used in title tags and URLs. So you have to make sure that you do not miss keywords.

Optimize Title Tags

The title tag is an HTML element appearing in the <header> section of the pages of your website. Title tags are valuable indicators to search engine result pages. They explain and provide context for the page so, title tags are one of the most crucial SEO factors.

Titles are the first element visitors see: 

  • On search results
  • In the web browser tab,
  • On social media 

Include keywords in your title tag and product or company name. Limit characters to 70 characters. 

How to Optimize Meta Descriptions?

A Meta description is the "About" or "Summary" section of a search result. It appears below the title and above the URL, and it tells visitors what visitors find on your website. Potential customers will see on search engines or social media. 
The meta description is a snippet of text displayed when someone visits your website in a search engine. On the SERP, it's usually the second thing that pops up when someone searches for something related to your content.
Remember, title tags are the most crucial aspect of SEO, so put effort into it.
Meta descriptions are usually short, so you should use them to provide users with the essential information about your content.

  • Use around 160 characters
  • Include CTA
  • Include high-value keywords
  • Emphasize on value and benefits
  • Every time write unique meta descriptions

How to Optimize CTA?

As we have already mentioned, A call to action (CTA) is any message designed to provoke an instant response or encourage a sale. 

  • Make it short
  • Create an urgency to quick action
  • Include button with hyperlink
  • Use eye-catching colors for buttons

How to Optimize Images?

Optimizing images is an often overlooked aspect of web design. Images are the most requisite part of the website to SEO, and when they’re optimized properly, it can be the difference between a successful website and one that’s struggling.
Images are essential for creating an attractive, engaging website. Here are tips to optimize images:

  • Include proper keywords in the file name
  • Deliver caption with an alt tag and include keywords


It is the only social proof customer has when checking your product with testimonials. Reviews and ratings affect customer decisions and can strengthen a company's reliability. Reviews also prompt people to interact, which could lead to enhanced profits for businesses. 
Enhance your SEO strategy by attaching customer reviews. That will improve the user experience and add a bit of third-party coverage to your content. 

Optimize for Mobile

The majority crawls through search engines on mobile devices. They do want to waste a second of it waiting for the page response. 

Use Simple and Short URL Structure

Short looks easy but effective.

The URL should be short, readable, and understandable. 
In this case, the URL will be SEO-friendly and sharable on various platforms.
For example, here is an example of a poor example:

Instead, go for the smooth and short version

Also, do not forget to include keywords in your URL structure.

How to Build Internal Links?

Internal links are from one page to another within the same website. For example, a link from your company's homepage to your product pages is an internal link. In this case, the first page is linking to the second. It will improve your e-commerce SEO and add deep dives to your webpage.

  • Internal links will increase time on site
  • Linking related products to product pages can enhance sales

Do you still have questions about your content strategy in e-commerce?

We will be happy to advise you and make our expertise and network of over 30,000 language experts available.

Start now

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